If AI and people cannot recognize you, they cannot buy from you. Your audience is already looking. If you stay silent, they will choose someone louder and clearer.
Fix it with the VITAL Score (40 questions)
Answer 40 fast questions across five pillars to get a personal-branding action plan.
What you will measure
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Value, is your offer clear and buyable online, do you have a high-ticket option, is there a simple entry offer
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Influence, do you run active channels with real reach, can you deliver a compelling 30-minute pitch, do you and your team answer “what do you do” without confusion, do partners refer you
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Trust, do respected brands endorse you, are you positively featured on page one for your name, do you have strong video proof, are you overlooked or unclear when you write
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Authority, do you publish consistently, blog or reports in the last month, have you written for respected outlets, awards or a book that signals credibility
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Leverage, can others pitch you accurately, are you still doing everything yourself, are you trading time for money or building systems that scale your presence
Why it matters
Invisible brand means fewer warm DMs, fewer invitations, fewer calls.
Recognized brand means opportunities find you, recruiting gets easier, sales cycles shorten, partnerships open.
What happens when we work together
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Structure your profiles and content so AI and humans cite you
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Publish weekly authority posts and short videos in your voice
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Build referrals, appearances, and proof that compounds